I look at a lot of sites on a daily basis. There is a lot of common problems I see on the sites. Some people may have tags establishment or misuse of tags that have no real purpose. I have compiled a list of the top 5 do-it-yourself SEO mistakes. It is safe to say that many do-it-yourself can have at least one of these errors on their sites. These should help you avoid these costly mistakes and often pull you in the ranks.
1) Keyword tag - SEO Services
A keyword is the beacon of keywords, but not for keywords. You can not just stuff this tag with keywords that your entire site is related. The tags must reflect the keywords only on that particular page, not the entire site and not all of the keywords you think your site could be searched. Also, you should not have more than 20 words in the tag. You should not repeat any word more than 3 times. If you sell tickets, for example, do not write: Broadway tickets, the circus tickets, hockey tickets, boxing tickets, and so forth. Do use Broadway, the circus, hockey, boxing, tickets and so forth.
2) Description tag - It is sometimes used as a replacement for or combined with a description tag. However, more and more people are using these keywords to stuff. Search engines like Google are interested in what is on the page. More specifically, what visitors can see. In my opinion, the abstract tag has no place on a site.
3) Description Tag - The idea behind this tag is to describe what the "page" is about. Keywords related to the page should be implemented as well. The limit on words should be 20 to 25. I see a lot of site owners stuffing this tag with keywords, or having a description that is just as long. Stay within these guidelines and you will be fine.
4) Title tag - This, I believe, is the most important tag. This is the first tag the search engine bed. He tells what the search engine of the "page" is about. Do not put your web address here. Do not add your company name at the beginning of this tag either. It should not exceed 60 characters.
5) Content-If you notice, I received comments on the relevance of the "page", not your entire site. Each page has its own keywords. Tag the title tag, description and keywords. All these keywords should be the same. Add it to your content as well. Now your page should be fairly well optimized.
Why is it that the sites fall short? Simple, the content is not optimized. Search engines are, for the most part, pretty basic. You enter a search term and it retrieves sites containing those terms while also taking a number of other factors into account. So if your site does not have these terms, how will you find it? You will not. More to do with keywords and you will experience the same result, but for different reasons. Sometimes, while reading about SEO can be bad. Try too many tricks, tips or methods is like too many cooks spoil the soup. At the end, they may do more harm than good. These rules are very easy to be followed by all. And the doubt? Always consult or hire a professional SEO Sydney.
Thursday, May 28, 2009
Using Analytics on Your Site
If you’re investing time or money in SEO/PPC, you need to know what you’re getting in return. The best measure is your bank account and ROI, but with careful analysis of your visitors and their behaviors, you can increase your bottom line, help redirect efforts to the most profitable website segments, and get more out of each landing page. In this article we discuss web analytics and its usage for your website.
Analytics Products
There are many tools on the web for free and others for reasonable prices. Take your pick.
Once you set up your tool, it's time to analyze your traffic!
More detail about this visit SEO Sydney..
Analytics Products
There are many tools on the web for free and others for reasonable prices. Take your pick.
* Google Analytics - Google has a lot of built-in advanced features comparable to expensive analytics tools. The down side is, when you use Google Analytics, you're sharing all your data with Google, and they can do anything with it. For instance, if a certain keyword converts well for you, logically it should convert just as well for other companies, so Google may raise minimum bids for that keyword to make more money.
* Sitemeter
* Omniture
* Efficient Frontier
* Yahoo Web Analytics (free, expected to be out soon at the time of this writing).
* Mint
* Clicky
* Clicktracks
* Microsoft adCenter Analytics
* WebTrends
* Piwik
Once you set up your tool, it's time to analyze your traffic!
More detail about this visit SEO Sydney..
SEO Copywriting Tips to Increase Your Search Engine Rankings
Websites these days are an essential part of doing business. Every business should have one - they are as essential as a phone for business success. But, when people look for you on the web, can they find you?
When people are looking for your product or service, they generally don't enter the name of your company or your name into a search engine. They type in what they are looking for. So - they won't type in Mary Jones Premium Furniture, they will type in "leather lounge suites + Sydney".
It is not much use having a website if you are buried on page 250 of Google. Most people will look at maybe the top 5 results from a search engine - that is ideally where you need to be for your search terms. I use the term Google although there are lots of other search engines as it is the main search engine people use.
Where you appear in search engines like Google is the result of a complex combination of information - but it is one which you have control over.
Here are top 10 simple SEO copywriting website tips to increase your search engine rankings.
1. Delete your flash front page. Flash is a type of coding that creates animated pages. Flash front pages are pretty - but will totally stuff your rankings on the search engines. The reason is search engines look at the front page of your website as the most important page in the whole site. They expect to find information about what the site is about and what it contains. Without words, the search engine spiders can't work out what the site is about. If you have a flash front page - delete it. You will see an almost instantaneous jump in your rankings.
2. Page titles are important. What you call each page is important. If you title your page "Home" you lose rank. Title your page with the most important words about your site. It doesn't even have to be a full sentence - "Seo Sydney | Seo Australia | Seo Services Sydney" is more effective.
3. Clear keywords count. Know what business you are in and work out the words people who are looking for your product or service key in to find you. There are loads of tools both free and paid to help you do this. Keywords are put into what is called 'metatags" at the top of your page. You don't see them unless you view the source code. Google is very secretive about whether they look at the keywords in the metatags - but some search engines still use them. Just make sure you use your words throughout your page and in your copy as well. Don't overdo it though otherwise you could fall foul of "keyword stuffing" penalties.
4. Different keywords on each page. Each page on your website is different. You need to use the keywords that are relevant to each page's contents. If you use the same words throughout the site, you are costing search positions.
5. Avoid duplicate content. If the search engine thinks you have the same thing on different pages it won't index those duplicate pages. When it calculates whether or not you are duplicating content - the spiders look at everything including your page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.
6. Pictures have hidden messages. Each picture or graphic on your page needs to have an "alt" tag put in to help vision impaired people read your site (or to describe the content if someone has turned off all photos in their browser). You can use this to add in another keyword. So a photo on my site for example isn't just a "man" it is a "business development consultant".
7. Keep it fresh. Search engines like content that is fresh and updated regularly. Websites should never be set and forget - work out how you can add content in regularly. (I have a blog and my weekly newsletters to subscribers).
8. Inbound links. High quality inbound links are important. These can be links from higher ranking websites or blogs than you. The easiest way to do this is through articles and submitting them throughout online ezines. You can also comment on other's blogs and include a link back to your site or social bookmark your site.
9. Important stuff at the top. Google has a nasty habit of stopping at about 3 levels down - that means your home page, the next page down and then the page below that. If you have good stuff buried down in your website it may not be found.
10. Keep your navigation clear. Google spiders want to see a logical flow of pages throughout your site. If it can't follow the flow it can't index your pages. Keep your navigation path clear and logical.
Click SEO Sydney for more detail.
When people are looking for your product or service, they generally don't enter the name of your company or your name into a search engine. They type in what they are looking for. So - they won't type in Mary Jones Premium Furniture, they will type in "leather lounge suites + Sydney".
It is not much use having a website if you are buried on page 250 of Google. Most people will look at maybe the top 5 results from a search engine - that is ideally where you need to be for your search terms. I use the term Google although there are lots of other search engines as it is the main search engine people use.
Where you appear in search engines like Google is the result of a complex combination of information - but it is one which you have control over.
Here are top 10 simple SEO copywriting website tips to increase your search engine rankings.
1. Delete your flash front page. Flash is a type of coding that creates animated pages. Flash front pages are pretty - but will totally stuff your rankings on the search engines. The reason is search engines look at the front page of your website as the most important page in the whole site. They expect to find information about what the site is about and what it contains. Without words, the search engine spiders can't work out what the site is about. If you have a flash front page - delete it. You will see an almost instantaneous jump in your rankings.
2. Page titles are important. What you call each page is important. If you title your page "Home" you lose rank. Title your page with the most important words about your site. It doesn't even have to be a full sentence - "Seo Sydney | Seo Australia | Seo Services Sydney" is more effective.
3. Clear keywords count. Know what business you are in and work out the words people who are looking for your product or service key in to find you. There are loads of tools both free and paid to help you do this. Keywords are put into what is called 'metatags" at the top of your page. You don't see them unless you view the source code. Google is very secretive about whether they look at the keywords in the metatags - but some search engines still use them. Just make sure you use your words throughout your page and in your copy as well. Don't overdo it though otherwise you could fall foul of "keyword stuffing" penalties.
4. Different keywords on each page. Each page on your website is different. You need to use the keywords that are relevant to each page's contents. If you use the same words throughout the site, you are costing search positions.
5. Avoid duplicate content. If the search engine thinks you have the same thing on different pages it won't index those duplicate pages. When it calculates whether or not you are duplicating content - the spiders look at everything including your page template, pictures, format as well as words. Make sure each page is sufficiently different to avoid the duplicate content penalty.
6. Pictures have hidden messages. Each picture or graphic on your page needs to have an "alt" tag put in to help vision impaired people read your site (or to describe the content if someone has turned off all photos in their browser). You can use this to add in another keyword. So a photo on my site for example isn't just a "man" it is a "business development consultant".
7. Keep it fresh. Search engines like content that is fresh and updated regularly. Websites should never be set and forget - work out how you can add content in regularly. (I have a blog and my weekly newsletters to subscribers).
8. Inbound links. High quality inbound links are important. These can be links from higher ranking websites or blogs than you. The easiest way to do this is through articles and submitting them throughout online ezines. You can also comment on other's blogs and include a link back to your site or social bookmark your site.
9. Important stuff at the top. Google has a nasty habit of stopping at about 3 levels down - that means your home page, the next page down and then the page below that. If you have good stuff buried down in your website it may not be found.
10. Keep your navigation clear. Google spiders want to see a logical flow of pages throughout your site. If it can't follow the flow it can't index your pages. Keep your navigation path clear and logical.
Click SEO Sydney for more detail.
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