The effect of the Yahoo/Microsoft deal on your website

You've probably heard about the Yahoo/Microsoft deal. This will have a major impact on the search engine landscape and there definitely will be effects on your website rankings and the number of visitors that your website will get.

The basic facts

Yahoo is going to give up their own search technology and use Microsoft's search technology instead. Bing.com will power the organic and the paid search results on Yahoo (except for premium ads on Yahoo).

Self-serve advertising (i.e. the AdWords competitor) will be managed by Microsoft's AdCenter. Microsoft will get access to Yahoo's search technology and can use it to improve its own search technology.

What does this mean for your website?

1. You should optimize for Bing.com.
   
   Yahoo/Bing will have a search market share of at least 15% (that's the current market share of MSN and Yahoo combined - some statistics show a much higher market share).
   
   If you do not optimize some of your website pages for Bing, you'll lose a lot of visitors and sales.
   
   The optimizer works with the US version of Bing as well as with many country versions. Recent research has shown that Bing's traffic is more likely to convert.
   
   
2. Yahoo's inbound link data will probably be lost.
   
   Yahoo is the search engine that currently returns the most inbound link data. When Yahoo drops its index, that data will probably be lost.
   
   
3. A big PPC provider will be gone, an even bigger provider will appear.
   
   Microsoft will provide the search ads for Yahoo and Bing. Yahoo will close its own paid search offerings. That means that you will be able to manage your ads for both Yahoo and Bing in one user interface. It probably also means rising bid prices on Yahoo and Bing.
   
   
4. Yahoo might close some of their websites.
   
   Yahoo might put its Internet directory into question as well as their alternative search applications SearchMonkey and SearchBOSS. Applications such as Yahoo Maps might also be reconsidered because Bing offers similar services.
   
   
5. There will be two independent search result pages.
   
   Yahoo will have full control over the user interface of their search form. The ordering of the results, the layout and the whole search focus can be different from Bing. That means that you still might have to optimize your website for both search engines.

The deal still needs shareholder and legal approval. Yahoo and Microsoft hope that the changes will be in place by early 2010. If you want to participate from the change as soon as possible.

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Keys to Successful Search Engine Marketing

If your website is not ranking high in search engines, you're burning money! However, optimising your website for search engines can often be confusing and time consuming. Here are some useful free Search Engine Optimisation (SEO) tools to make it easier for you to improve your rankings.

1. Understanding your website's performance - Google Analytics

Google Analytics is simply a must-have. Having a website without an analytics tool such as Google Analytics, is like flying a plane without an instrument panel. There are easy-to-read charts that show you how many visitors you've had, how they found your website (e.g. from Google Adwords, organic search, referred websites), and what they did (e.g. request a free report), or did not do, once they were there. Critically, you can also find out which keywords users typed into search engines to find you. The key with analytics is to not be overwhelmed by all the data, but to ask yourself "so what does this mean" and most importantly "what action should I now take".

Installing analytics is quite easy, you just need to add a few lines of code to each page of your website. See Google's website, or have a chat with your web developer.

2. Google 'Page Rank' - The Google Toolbar

Google gives each page it visits (or "crawls") a score to reflect how important it sees that page. This is called "pagerank" (PR). It is a score out of 10, and the higher the better. It is only a rough guide, but it can be helpful to analyse your website, and also to judge whether to accept reciprocal links with another website. All things being equal, you'd rather have a link from a page with a ranking of 4 than a ranking of 1. Most small businesses pages are usually in the 1 to 4 range.

Search for "Google Toolbar" in Google, click the link, and follow the download instructions. Once installed, go to the Toolbar "settings" and "options", and turn on the "page rank and page info" button. Now load up your home page in the browser. Hover over the page rank button with your mouse. It should display Google's page rank (PR) score for your webpage.

3. 'Last Crawl Date' - The Google Toolbar

The same toolbar button can be used to easily find out when Google last crawled your website. It will most probably be within the past few weeks. You can check each of your web pages.

Load up your home page in the browser and click the black arrow on the "page rank" button. Then click "cached snapshot of page". You should see a date there.

If Google has never crawled the page, or the date was more than a few months ago, you probably need to develop more external links to that page. I would also recommend visiting Google Webmasters - Site Status for further help. (It's worth spending a bit of time on the Google Webmaster website as there are some very useful tools).

4. Competitor Analysis - "SEO for FireFox"

This tool will not work in Internet Explorer (IE). You will need to download the Firefox browser.
SEO for FireFox allows you to see a lot of useful SEO data about your competition. It was created by the famous (in SEO circles anyway) Aaron Wall of SEO Book.

Under each search result, there will be two lines of additional SEO data (shaded blue) relating to that website. (For example, if you're a business coach, and looking to rank for "business coach Sydney", type that into the Google search box.) By clicking on the right field, you can find how many links your competitor has, who is linking to them, how old their domain is, and who owns that domain, among other things. This data can be very helpful in planning your own SEO strategy. If your competitor is ranking highly for a keyword, they must be doing something right!

The tool can be downloaded from www.SEOBook.com. (You can also watch his instructional video).

5. Quick link checker using Yahoo!

If you want a very simple way of finding out who is linking to your website, or a competitor's website, and you don't want to download any tools, go to Yahoo's website.

In the search box, type "linkdomain:www.yourdomain.com.au -site:www.yourdomain.com.au", where www.yourdomain.com.au is the name of your website. (This technique will not work in Google, as Google does not show a complete list of links.)

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SEO & Web Promotion Services

Web Promotion acts as a vital part of the marketing policy of the business world. Your site will generate business for your company. In order to generate business or to get a worthwhile income, relevant peoples and potential clients should visits your websites. To do this, your sites must be known to internet visitors.

According to the research studies, it revealed that main internet businesses are created from search engines. In fact it is tough to get list of your optimized web pages to the search engines and directories to get your own URL and materialized in the major search engines such as Google, Yahoo, AOL, MSN and so on. In fact search is done by using suitable keywords for your business.

On the other hand, website promotion plays fundamental parts of marketing plan. There are two methods for website promotion such as online and offline methods. Here online methods includes assent of optimized web pages to the main search engines and directories, submit to the newsgroups, links replace, internet advertising, banner promotion, targeted emails to the potential clients, press release etc.

To generate an online business, website publicity is a significant marketing task. The website will get good results when it received targeted traffic from the prospective clients. Whether it is a small enterprise or big corporation, once the web designers completed their designing of websites, it should get good quality and positive visitors to the sites.

The services of website promotion are website optimization for better ranking, search engine submission to get your site listed in the search engines, link exchange and reciprocal links, email marketing services, banner ads and banner exchange.

In addition , there are wide website links such as accessories, arts/photo/music, books/media, automotive, health and beauty, home and garden, business, legal, insurance, medical, careers, clothing/apparel, computer and electronics, commerce, recreation/ leisure, entertainment, family, education, foods and drinks, games and toys, travel and web services, sports and fitness and shops/ malls etc.

Apart from the website links, there are also website promotion tools to produce more business to your sites. To name a few tools for such promotion are keyword research, instamail generators, niche keywords, scientific, internet marketing assistant, colour harmonious, webmaster tips, keyword generation tool, site viewer.

Moreover there are few easy SEO tips to get more traffic in your new website like bad title and META tags, using graphics instead of viewable text, no standard navigational links, large image file, lack of content, copy content, no back links( it is called as inbound links or back links which means any other sites linking to your sites).

Lastly but not least, search engine optimization (SEO) plans is also require to get good rank in the existing market. This SEO plans will helps you in getting high-quality ranks for your keywords after completion of SEO life cycle which are made by SEO experts.

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