Friday, September 4, 2009

Creating A Brand Identity With Design

The design process is crucial to any business, whether it is creating a simple company logo, or the design of an entire corporate campaign.

Once your business is up and running, any form of corporate identity will act to represent the company visually creating a brand. If you look at big corporate companies you will notice company branding stands the test of time for many years before it is appropriate to re-develop.

Many companies never change their logo design dramatically but only make the smallest of changes to keep the design looking fresh.

It is worth taking time and not rushing a company logo or corporate identity design as your design will represent your company and be around for a very long time.

Logo design is creating a unique symbol / graphic to reflect your companies image and vision. A successful logo becomes a symbol of your companies identity, shows your professional and should be used on your on business cards, letterheads, compliment slips, vehicle signage or website.

When you choose to have a logo designed ask for a few different designs to choose from, each logo should have its own character and style. Giving you the best options to suit your needs.

Your logo design should be professional and prove to be a statement of your business to new / existing clients, suppliers and staff, your logo design needs to easily identify its purpose and values of your company and bring instant credibility.

If you own a small company, with a well-designed logo your business will look big. It will look more professional inspiring confidence to your customers. Read more..

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Website Design Guidelines

The guidelines of website design all website design companies should know

If you plan on hiring any of the popular website design companies in the market today, make sure they know these elements of design. These are the basic rules while designing any site and all website design companies should know about these!

Good Content:

While this is an offshoot of design, many website design companies do not emphasize on it enough. There are certain website design companies that do both design as well as content writing. Your best bet in terms of ensuring cost effectiveness would be to hire such companies for getting good content. Good quality content never fails to get a customer’s attention and can help index and rank your pages higher on search engines.

Browser Compatibility:

Many website design companies fail to take this aspect into account when designing sites. Your site may look gorgeous but if it cannot be viewed in any other browser other than the standard IE, then you are losing out on a large customer base. Many people have started using other browsers other than Internet Explorer. Hence, all website design companies need to design their sites keeping compatibility with browsers in mind.

Good usage of Graphics:

Today, sites with static text no longer appeal to people. This is why website design companies need to use more graphics and high tech photographs on the sites. Also, sites should never have image heavy pages that take over 10 seconds for loading. Users get easily impatient and will quickly surf to some other site before the page loads! Thus, while it is important for website design companies to incorporate stunning graphics, it should not take too long to load. Read more..

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