How To Boost Seo With Twitter

Of course, it's certainly no closely guarded secret that to get more web traffic to their sites, many internet marketers have been taking advantage of Web 2.0 technologies in order to boost SEO. In fact, this couldn't be more apparent than it is with blogs and social networking sites.

However, in more recent times, many marketers are becoming heavily involved with Twitter. Of course, one could argue that Twitter does in fact fall into the same category as social networking, but the difference is Twitter is unique in that it's a micro-blogging service as well. If you're currently involved with internet marketing and you're also considering taking advantage of Twitter in order to boost SEO, then you'd be well advised to look at some of the problems and challenges faced by fellow marketers.

A Big Challenge Awaits New Users

One of the first things new users need to realize is, you have to start off slowly, in much the same way as you no doubt started out with other social networking sites. First and foremost, you need to become a follower of all the other Twitter members that you've become acquainted with via other networking sites. If all goes according to plan, they will return the favor as such by following you as well. As you more than likely already know, if you want to improve your rankings, you need to have as many followers as possible.

In Twitter, Shared Link Have "No-Follow" Attribute

One of the most discouraging aspects of Twitter is that when somebody clicks on your link, it has absolutely no effect on your page ranking. However, there is no need to throw in the towel because of this. Instead, you can post rewritten URL's with the necessary keywords on the link which will of course ensure they are discovered by the various search engines.

Character Limits in Twitter

Essentially, you need to pay close attention to two numbers in Twitter. The first number is 30, and this is the character limit for live links. The second number is 140 and this in turn is the overall character limit for each message. While it simply isn't possible to get around the 140 character limit, there are a few workarounds with regards to the 30 character limit for URL's.

For example, many marketers now make use of sub-domains on their sites in order to point to their longer page. For the most part, sub-domains are easy to customize for free and what's more, there's a good chance that you'll be able to squeeze in a few words within the character limit. Likewise, some savvy marketers are also using dummy blogs which have similar content, but which link to the page they are wanting visitors to see.

The Importance of Keyword Research

As many marketers can attest to, Twitter can be painfully tough if you limit yourself too severely with regards to the keywords you use. However, because Twitter has such a phenomenal page ranking, the use of keywords is vital. By doing adequate research for the ideal keywords, you'll be able to tap into a potentially endless supply of traffic.

Of course, Twitter is more beneficial to some than it is to other. This of course depends on what product or service you've chosen to promote but even if Twitter is not the ideal tool for you, you can still use it to your advantage, even if you only use it to ensure your site gets listed on the search engine results.

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Onsite Seo Checklist

Going to upload a brand new site? Here are some important checklists to ensure that your site is search engine friendly.

1.) Check to see if all pages have unique Title tags: Check all pages of your website to ensure that each page has a unique title tag. Even pages like “copyrights page” and “privacy policy page” that do not hold any value when it comes to SEO should have a proper title tag.

2.) Check to see if all pages have unique Meta tags: Meta tags (description and keywords tag) do not hold much value when it comes to SEO but they can act as effective marketing tools. If you decide to have Meta tags on your site ensure that every page has a unique meta description and keywords tag. It is better not to have meta tags at all than to repeat the same tags on all pages.

3.) Check for broken links: Make sure that your website does not have any broken links. There are many online tools available that will help you check for broken links will ease.

4.) Check for orphan pages: Orphan pages are those pages that have a link from an external web page but no link from an internal page. If your site has any such pages, make sure to link to them from an internal page or delete them permanently from the server.

5.) Check to see if you have Robots.txt: Add a robots.txt page to your site and use it to block unwanted pages from getting crawled. You can block search pages, login pages, admin panels and everything else that you feel is not important.

6.) Check for canonical issues: Canonical URLs can give rise to duplication issues, so make sure to check your site for canonical issues and rectify then. You can rectify most of the canonical issues easily by using the recently available canonical meta tag. Just Google up the term ‘canonical meta tag’ to get more information

7.) Check redirects to ensure they are 301: If your site uses any redirects check them to ensure that they are being redirected using a 301 permanent redirect. You can use a “server header checker” program to find what type of redirect the server is using. Many such tools are available free on the net. Just Google up for the term 'server header checker' to find a host of free tools.

8.) Check to see if your site has a custom 404 error page: Make sure that your site has a custom 404 error page to handle 404 errors. Your custom page needs to have links back to important pages of your site. Having a 404 error page also shows that your site is professional.

9.) Check to see that your main links are no more than 2 clicks away from the homepage: Make sure that all your important pages are no more than 2 clicks away from the homepage of your site. This is not only useful from the SEO point of view, but also useful from the web usability point of view. Remember that links present on the homepage are given the maximum level of importance by a search engine.

10.) Check to see if your site has a Sitemap: Make sure that your site has a sitemap with links to all the important pages on your site. If your sitemap has more than 100 links on it, consider splitting it up into different pages.

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Effective Way Of Internet Marketing

The internet and internet marketing has revolutionized the way people communicate, the way people interact and the way people do business. It is such a potent tool that millions of people surf and make use of the internet every day in order to maximize its potential. In fact, the internet can be used for different objectives and aims and can be utilized in many ways.

To say that the internet changed the way people market products and services is an understatement. This type of marketing has ensured that owners of business and managers of businesses can reach their target markets without using the tried and tested routes that are familiar to them decades ago. There is no longer the need to face the customer in person in order to market their; what they need to do now is to make use of the internet infrastructure in order to target their respective markets. Doing this means slashing the cost of the distribution of product information. And the good thing as well about internet marketing through the net’s infrastructure is that there is an automatic exchange of information and feedback. Thus, the internet is just the perfect medium for cost-effective type of marketing. And that’s what internet marketing is all about.

What is referred to as internet marketing is actually a broad term that refers to a number of sub-marketing types. For example, there are these search engine marketing, marketing through blogs, affiliate marketing and a host of other types of marketing.

For the un-initiated, perhaps what he understands about internet marketing is that a placement of one advertisement in one widely-read site will do the trick. This isn’t the case. A more cost-effective way of utilizing the internet doesn’t simply require the placement of ads in one notable site. The owner of the product and the service must make sure that a number of ways of advertisement should be used and it should be synergistic in order to get the desired results. For example, if you own a car accessories shop online, then it is imperative that you take a look at the kind of products you have and the target market of these car accessories. Then make sure that your ad campaign must target the niche market you are after by using the right tone of campaign. It also matters if you optimize the placement of these advertisements online. This is where search engine marketing, search engine optimization and other types of marketing comes in handy.

Though it may look good on the surface, there are some things that may force business owners and managers to rethink internet marketing. Because the internet is anchored on new and expensive technologies, then this thing can be the one that can put back some participants. Another limitation of internet marketing is low speed internet. Not all homes are connected through hi-speed internet and a great majority is even not connected to the internet. Also the issue of consumers not having the ability to immediately test the products and services they are after pose serious concerns. These problems are the ones that internet marketing managers must face and address, in order to fully utilize the potential of the internet.

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