Wednesday, December 23, 2009

Email Marketing Mistakes

To advertise any type of business, many people have tried many methods of advertising. Among these test methods is the e-mail marketing. Since many customers / visitors are now using Internet to find companies to buy and things to buy, email has become very powerful tools to use to get through them.

Making mistakes is common when it comes to producing email, especially for business. As online marketers, you need to know these mistakes to avoid. These are;

- Avoid unnecessary content. Do not supply any information that is not consistent with the real issue being discussed in your newsletter. Always go straight to the point. Try to quality and short messaging. If all you need to write long letters, make sure you will do what they need.

- Avoid large numbers of images. If you have too many graphics or images, may cause the download time of your email to be very slow. This could force his readers to close the browser. So we only make use of the necessary images.

- Avoid non-use of professional design. Make sure that the design of your newsletter is professional design. The appeal of the newsletter looks professional determines how and how serious it is. Remember that this is a business mater. Aweber used to provide free templates for their customers to use. If you are a member, then you have access to a

- Avoid all links not examine to see if they are still working properly. Do your readers to click on the links dead. If this happens, simply means that you are not a professional. In fact, you are also losing customers. Check everything correctly.

- Avoid the failure to provide or subscribe and unsubscribe link. Make sure that each newsletter is sent to a link, and subscribe to unsubscribe from one. This allows your readers to subscribe to have choice. Unsubscribe link allowing any disinterested reader easily unsubscribe. Why should you be losing your mail by sending them to people who are not interested. It also prevents the unsubscribe link disinterested reporting as a spammer, which could lead to you losing your mailing list.

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2 comments:

煩惱 said...

happy to read~ thank you!..................................................

Jerald said...

Good Post! Very informative, glad that you are going to continue writing things like this!

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