Get Traffic With SEO Thinking

To get traffic to your website, you have to understand how Search Engine Optimization, or SEO, works. To understand SEO you need to understand how search engines work. To put it bluntly search engines have workers and thinkers, spiders and indexers. The spiders collect as many documents as they can and brings them to the indexer. The indexers ‘reads’ them and then applies an algorithm to the TEXT ONLY, very important to remember, and awards it a score in order to present only relevant search results. The key then to applying SEO effectively is to write content with this algorithm in mind.

A SEO pro could easily take days of your time to discuss the ins and outs of search engine optimization. And since the algorithms for search engines change every now and then, they might have reason to have so much to say. In my opinion SEO should not take too much of your time really, it’s always better to write compelling content for people as oppose to machines. If you remember the following 4 highlights you should do just fine in the long run.

So, mental note to self, remember the following 4 headlines:

• Keyword prominence
• Proximity
• Density
• Frequency

Keyword prominence is exactly what it says; make your keywords prominent. Put them at the top of every page, put them in the titles headers and in the first paragraph of your text. Apparently it’s even important to put keywords at the start of a sentence. ‘SEO I must learn’, if you’re a Star Wars fan. If you think about it, it actually makes sense. If you have a page with ‘get traffic’ in the name, ‘get traffic in the title, and ‘get traffic’ mentioned numerously in the first paragraph, I’m guessing that the article is about getting traffic.

Keyword proximity refers to how close keywords are situated to each other. You must have heard of that age old saying: “Keywords of a feather flock together”. This should actually come pretty naturally if you’re writing about a certain subject.

Keyword frequency indicates to the search engine that you are staying on subject and that the whole article is definitely about ‘get traffic’. This again makes a lot of sense, if you have a lot of ‘get traffics’ at the start of your article and none at the end then you may have lost the plot and the search engines don’t like that. If you constantly refer to the same words then that article is probably about that subject and then relevant to the search.

Keyword density is a holistic view of your entire article and is measured as a percentage. This article is about 700 words long and ‘get traffic’ is mentioned about 10 times. That gives me a keyword density of 1.5% for the key phrase ‘get traffic’. Because spammers, and especially pornographers, have caught on to this search engines probably flag sites that have ridicules keyword densities. The recommended density for your keywords should be in the range of 3-7%. Just as a side note, words such as ‘is’, ‘our’ and ‘the’ are not counted.

As you probably noticed all 4 of these SEO factors are rather closely related. And throughout this article we only used one key phrase, being ‘get traffic’. Now imagine you had 10 keywords that you want to get ranked for. If you were too concerned about SEO, you would either write something that would make little sense to a real person, or simply considered spam. I said it once and I’ll say it again: it’s much better for your readers and your sanity just to produce good and accurate content. That’s what really gets your traffic.

So, in a nutshell, you want to remember:

• Search engines only read text, so include at least 100 words in every page text
• Use keywords at the beginning of the page, paragraphs
• Place keywords close to each other
• Repeat keywords 3-7 times for every 100 words
• Get traffic

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SEO Factors You Have Control Of

SEO industry is very much dependent on the ever changing search engine algos. There are a lot of factors in the game that are completely out of reach and control of website promoters. But there are also quite a number of things you can do right away to improve your website's SEO standing and gain some leverage in the search engine listings. These are the pieces of the ranking puzzle that you fully control mainly because they are on your table.

Content

Content is the beef of your website and the major source of ranking opportunities. If you have little or no content on your web pages there are few keywords they can get good rankings for. Of course you shouldn't add more content just for sake of stuffing in more keywords, but there're always dozens of opportunities to add more value for your visitors while tapping into new traffic-heavy keywords you have a good chance to rank high for.

Navigation and Inner Linking Structure

The navigation structure of your website carries double importance. First, it shapes the experience of your visitors. How quickly and easily they get to the information they seek pretty much determines whether they will want to come back.

Second, navigation is a significant issue for search engine crawlers. The way your web pages are interlinked helps search engines understand the architecture of your website. If you have too few internal links, important pages may not get into the search engine index. If there are too many links, the weight of the more significant pages maybe reduced in favor of secondary ones.

Having a well structured navigation will not only increase your search engine rankings, but will also make your website more appealing to the visitors.

Duplicate WebPages

If you have several webpages with the same content but different URLs you may be loosing some of your rankings because of the duplicate content issue. This problem is typical of e-shops with lots of items placed in multiple categories which can be accessed differently through tree-like navigation structure. As a result one and the same product page can be reached in a variety of ways and will have a dozen of different URLs. When search engine spiders find duplicate pages they either leave it unindexed, or only include one of the pages in the search results, and it may be not the one you would like to see there. The issue can be resolved with the help of a robots.txt file.

Title Tags

Title tag is the single most important element on a webpage. Properly optimized title can give a significant boost to your search engine rankings. However, quite often webmasters will just copy and paste the same (often unoptimized) title into dozens of webpages, throwing part of their ranking potential out the window. Check your title tags and see how you can improve them to include your targeted keywords.

These are some of the SEO factors that are fully under your control. You can check these critical areas of your website right now and see how you can improve them. Hope this will help you achieve your SEO goals.

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